Imagine weaving through the vibrant streets of Amsterdam, Copenhagen or any European city, where cycling is not just a mode of transportation but a cultural statement. Modern commuters, drawn to the eco-friendly and sustainable allure of cycling, navigate city streets on two wheels. However, there is a dilemma that many urban cyclists face – the clash between safety and style. 

There's a common perception among these riders that traditional bicycle helmets are large, stiff, and bulky, threatening to obliterate their carefully curated self-esteem and confidence.

With their rigid structures and bulky designs, EPS helmets have often made cyclists hesitant to embrace this essential and sensible safety gear.

Reports and studies

According to a report by the  European Road Safety Observatory, wearing a bicycle helmet can reduce the risk of head injury by 48%, serious head injury by 60%, and traumatic brain injury by 53%. 

Another study cites discomfort and appearance as the main deterrents of using a bicycle helmet. The survey was conducted on attitudes and behaviours relevant to bicycle helmet use, and the results showed that personal vanity and discomfort barriers were significant factors that deterred people from wearing a helmet.  The study found that people felt embarrassed, foolish, and uncomfortable wearing a helmet, and that wearing a helmet made them look stupid.  

What if there, this summer, will be a helmet that will change your perception and attitude toward wearing one? A helmet that will protect your head, enhance comfort, and express your style? A helmet that will make you feel confident, relaxed, and fashionable?

Meet the Newton-Rider N1 helmet, the world's thinnest and first semi-soft bicycle helmet

Newton-Rider has taken up the challenge of reinventing and reshaping the perception of bicycle helmets. Designed by a Danish startup, the N1 helmet aims to make personal safety a desire, not a choice. It combines sophisticated technology with elegant design to create a sleek, slim helmet, ensuring a comfortable fit that adapts to any head shape or form, and its foldable design ensures actual usability for commuters throughout the day.

The Newton-Rider N1 helmet is the perfect solution for modern urban cyclists who want to ride safely and stylishly. 

It is a helmet that you will want to wear, not have to wear. It is a helmet that will make you proud, not embarrassed. It is a helmet that will boost your self-esteem and self-confidence, not ruin them.

Comfort and Adaptability

Unlike the stiff and rigid EPS helmets, the Newton-Rider N1 boasts a semi-soft and flexible structure that provides every cyclist with a comfortable and personalised experience. Its adaptable design ensures that it moulds seamlessly to the unique contours of the wearer's head, addressing the discomfort often associated with traditional helmets.

Style and Portability

One of the standout features of the N1 is its slender, minimalist design, preserving the wearer's style without compromising safety. In a world where appearance matters, the Newton-Rider N1 is a statement accessory that complements rather than detracts from your look. Moreover, its foldable nature allows for easy storage between commutes, eliminating the inconvenience of lugging around a bulky helmet all day.

Changing Perceptions

Newton-Rider understands the modern urban cyclist's struggle and aims to empower them with a helmet that prioritises safety and enhances their overall cycling experience. By acknowledging and addressing the common perception that helmets ruin one's look, Newton-Rider contributes to the growing cycling trend in urban areas.


As the urban cycling culture thrives in European cities, equipping riders with safety gear that aligns with their lifestyle is essential. The Newton-Rider N1 helmet is a beacon of innovation in cycling, challenging stereotypes and proving that safety and style can coexist seamlessly. It's time to embrace a new era of cycling, where helmets not only protect our heads but also empower us to ride confidently and express our individuality on the city streets.

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