What Are We Really Protecting?

There is nothing like the future.

It is the part of life we haven't spent yet.
The trip not taken. The conversation not had. The person you're still becoming.

Everything else is memory.

The future is the only part that's still yours to shape.

Which is why concussion is such a strange kind of injury.

A broken bone will often heal. A serious brain injury can reach much further. It can change memory, personality, ability — sometimes even the course of the life that was supposed to follow.

It can change the future.

That thought has stayed with us throughout the development of the N1neo.

Most bicycle helmets are still based on the same fundamental idea: a rigid structure designed primarily around managing a major impact.

We started somewhere else.

A semi-soft, flexible helmet architecture designed to manage impact energy across a broader spectrum of impacts — while also creating a helmet that feels, looks and behaves differently from the conventional bicycle helmet.

It has taken us years to develop.

Because we never wanted to build a slightly different helmet.

We wanted to rethink what protecting the future could look like.

There is nothing like the future.