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In den ruhigen Momenten vor einer Fahrt denken wir oft über die Verantwortung nach, die wir tragen – nicht nur für uns selbst, sondern auch für diejenigen, die uns wertschätzen. Jeder Fahrradhelm ist mehr als nur ein Accessoire; Es ist ein stilles Gelübde, das Vertrauen zu schützen, das unsere Lieben in uns setzen.
Über seine praktische Funktion hinaus symbolisiert ein Helm ein gemeinsames Verantwortungsverständnis. Es ist eine stille Zusicherung an unsere Lieben, dass wir der Sicherheit Priorität einräumen und das Vertrauen anerkennen, das sie uns entgegenbringen. Während wir unseren Helm befestigen, ist das eine subtile Anerkennung von...
Newton-Rider N1: Redefining Bicycle Helmets in a New Frontier of Style and Safety
We wanted to design a thin, sleek, stylish and semi-soft helmet. A helmet that is comfortable to wear, foldable for easy storing throughout the day or between commutes. A helmet with more advanced technology, namely Linear Protection and Multi-Impact technology. We wanted to make a helmet that was indeed like no other...
Pedalling in Style
How fashion is part of the cycling experience Cycling transcends mere utility; it is a means of self-expression, interaction with the environment, and a potent vehicle for environmental change. In this discourse, we delve into the profound influence of fashion on the cycling experience, encompassing personal style and...
Urban Cycling –the Unbearable Lightness of Commute
A major shift is altering the transport scene within the delicate urban network of prominent European cities: the prioritisation of cycling. A harmonic fusion of urban planning and sustainable mobility has given birth to "The Unbearable Lightness of Commute," mirroring Milan Kundera's investigation of life's ambiguitie...
The SUV Syndrome: Unraveling the Enigma of American Wheels
Greetings, fellow seekers of the road less traveled! Today, we embark on a journey of wit, wisdom, and a dash of irony as we unravel the peculiar fascination that our American cousins seem to have with their big, heavy, and old-fashioned SUVs. As European cyclists, we may raise an eyebrow at this automotive obsession,...
Unveiling a Cycling Utopia: Witness the Transformation of a City's Streets
Listen to this blog post as a podcast Once upon a time, a transformation was taking place in the bustling streets of a city. People were ecstatic and anticipatory as they observed the beginning of a new era in urban mobility. The city had adopted the cyclist's point of view, opening the stage for a future in which bicycle...
