Equipo Newton-Rider /Publicaciones de blog

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For decades, the bicycle helmet has presented urban riders with an uncomfortable compromise.

Protect your head. Compromise your appearance.

We have become so accustomed to the traditional bicycle helmet that we rarely question its appearance anymore.

The bulky silhouette. The sporting aesthetic. The unmistakable impression of wearing protective equipment.

And then we wonder why so many people leave their helmets at home — if they ever bought one in the first place.

But perhaps we have been asking the wrong question.

Instead of asking how to persuade more people to wear helmets, shouldn't we also be asking why helmets have remained so disconnected from the way people want to look?