Équipe Newton-Rider /Articles de blog
WHAT IF WEARING A HELMET ACTUALLY MADE A FASHION STATEMENT?
Click the image to read the full post.
For decades, the bicycle helmet has presented urban riders with an uncomfortable compromise.
Protect your head. Compromise your appearance.
We have become so accustomed to the traditional bicycle helmet that we rarely question its appearance anymore.
The bulky silhouette. The sporting aesthetic. The unmistakable impression of wearing protective equipment.
And then we wonder why so many people leave their helmets at home — if they ever bought one in the first place.
But perhaps we have been asking the wrong question.
Instead of asking how to persuade more people to wear helmets, shouldn't we also be asking why helmets have remained so disconnected from the way people want to look?
Quels sujets le blog Newton-Rider couvre-t-il ?
Cyclisme urbain, conception de casques, tendances de recherche en matière de sécurité, mises à jour de produits et histoires de marque.
À quelle fréquence est-il mis à jour ?
Les articles sont publiés périodiquement ; consultez les archives pour les derniers articles.
Comment puis-je suivre les mises à jour ?
Abonnez-vous à la newsletter ou utilisez le flux RSS du blog.
