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Why We’re Shifting from Pale Pink to Nordic Sand: A Color Story Rooted in Our DNA

Why We’re Shifting from Pale Pink to Nordic Sand: A Color Story Rooted in Our DNA

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At Newton-Rider, every detail we choose is intentional — not just in form and function, but also in tone, texture, and color. Color is never just an afterthought. It’s a voice, a mood, and a subtle invitation to connect. That’s why, after thoughtful consideration, we’ve decided to retire Pale Pink from our N1 Neo helmet lineup and introduce a new tone that feels truer to our Nordic roots: Nordic Sand.

giugno 29, 2025 — The Newton-Rider team
Tag: comfortable helmet cycling Fashion semi-soft helmet urban mobility
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