The Newton-Rider N1 Helmet -redefining the bicycle helmet

The Newton-Rider N1 Helmet -redefining the bicycle helmet

There's a common perception among cyclists that traditional bicycle helmets are large, stiff, and bulky, threatening to obliterate their carefully curated self-esteem and confidence. Unlike EPS helmets, the Newton-Rider N1 boasts a semi-soft and slender design preserving the personality and awareness of urban cyclists....
Newton-Rider N1: Redefining Bicycle Helmets in a New Frontier of Style and Safety

Newton-Rider N1: Redefining Bicycle Helmets in a New Frontier of Style and Safety

We wanted to design a thin, sleek, stylish and semi-soft helmet. A helmet that is comfortable to wear, foldable for easy storing throughout the day or between commutes. A helmet with more advanced technology, namely Linear Protection and Multi-Impact technology. We wanted to make a helmet that was indeed like no other...
Man riding with the newton-Rider N1 foldable helmet

Pedalling in Style

How fashion is part of the cycling experience Cycling transcends mere utility; it is a means of self-expression, interaction with the environment, and a potent vehicle for environmental change. In this discourse, we delve into the profound influence of fashion on the cycling experience, encompassing personal style and...
The SUV Syndrome: Unraveling the Enigma of American Wheels

The SUV Syndrome: Unraveling the Enigma of American Wheels

Greetings, fellow seekers of the road less traveled! Today, we embark on a journey of wit, wisdom, and a dash of irony as we unravel the peculiar fascination that our American cousins seem to have with their big, heavy, and old-fashioned SUVs. As European cyclists, we may raise an eyebrow at this automotive obsession,...
Unveiling a Cycling Utopia: Witness the Transformation of a City's Streets

Unveiling a Cycling Utopia: Witness the Transformation of a City's Streets

Listen to this blog post as a podcast Once upon a time, a transformation was taking place in the bustling streets of a city. People were ecstatic and anticipatory as they observed the beginning of a new era in urban mobility. The city had adopted the cyclist's point of view, opening the stage for a future in which bicycle...
Formula for the circumference of an oval

The circumference of fastidiousness in bicycle helmets

Here is why regular bicycle helmets, to some, make them feel look “dorky.” The polystyrene EPS (expanded polystyrene) helmet was invented in the 70s and today more or less is still the same; a bulky, rock-hard, and rigid device that can protect your head in bike crashes. However, today, convincing cyclists to ride with...
gennaio 15, 2023 — Ulrik Jensen