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乗車前の静かな時間に、私たちは自分自身のためだけでなく、自分を大切にしてくれる人たちに対して自分が負っている責任についてよく考えます。自転車用ヘルメットは単なるアクセサリーではありません。それは、愛する人たちから寄せられた信頼を守るという静かな誓いです。
ヘルメットは、その実用的な機能を超えて、責任に対する共通の理解を象徴しています。それは、私たちが安全を優先し、彼らが私たちに寄せている信頼を認識していることを、私たちの愛する人たちに静かに保証するものです。ヘルメットを所定の位置に固定するとき、これは微妙な認識です...
Newton-Rider N1: Redefining Bicycle Helmets in a New Frontier of Style and Safety
We wanted to design a thin, sleek, stylish and semi-soft helmet. A helmet that is comfortable to wear, foldable for easy storing throughout the day or between commutes. A helmet with more advanced technology, namely Linear Protection and Multi-Impact technology. We wanted to make a helmet that was indeed like no other...
Pedalling in Style
How fashion is part of the cycling experience Cycling transcends mere utility; it is a means of self-expression, interaction with the environment, and a potent vehicle for environmental change. In this discourse, we delve into the profound influence of fashion on the cycling experience, encompassing personal style and...
Urban Cycling –the Unbearable Lightness of Commute
A major shift is altering the transport scene within the delicate urban network of prominent European cities: the prioritisation of cycling. A harmonic fusion of urban planning and sustainable mobility has given birth to "The Unbearable Lightness of Commute," mirroring Milan Kundera's investigation of life's ambiguitie...
The SUV Syndrome: Unraveling the Enigma of American Wheels
Greetings, fellow seekers of the road less traveled! Today, we embark on a journey of wit, wisdom, and a dash of irony as we unravel the peculiar fascination that our American cousins seem to have with their big, heavy, and old-fashioned SUVs. As European cyclists, we may raise an eyebrow at this automotive obsession,...
Unveiling a Cycling Utopia: Witness the Transformation of a City's Streets
Listen to this blog post as a podcast Once upon a time, a transformation was taking place in the bustling streets of a city. People were ecstatic and anticipatory as they observed the beginning of a new era in urban mobility. The city had adopted the cyclist's point of view, opening the stage for a future in which bicycle...
